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The features of a DXP

Digital experience platforms (DXPs) are tools used to create and manage multi-channel digital experiences. Being composed of a series of different software, they contain multiple features: let's try to list some of the most representative.

Hybrid CMS: allows simplified and device-independent content distribution, allowing you to focus your efforts on content management, without being forced to create tailored front-ends.

Personalization: the real goal of DXP, which simplifies the personalized experience by integrating customer and user databases into the systems that provide content.

Marketing automation: DXP pulls customer and user data from CRMs and data management platforms, delivering experiences across a variety of channels , and pulling content from various storage repositories.

Digital asset management (DAM): DAM systems are used to manage content by intervening specifically on archiving and marketing-related materials.

Data Management Platform (DMP): Included in the DXP to store customer and user data. In turn, the DMP integrates with customer relationship management (CRM) to capture more data.

E-commerce: DXP allows you to manage an e-commerce within the same platform used for the other features.

Digital analytics: Data collection and analysis are key components of a DXT. Companies can leverage data analytics to measure content performance and user experience.