DXP

The evolution

A DXP, Digital Experience Platform, is an integrated system of technologies and processes that allows you to offer personalized digital experiences to users, supporting the entire customer experience on different digital products and devices from a single access point.

Spin&Go©, the CMS created by Engitel, evolves into a digital experience platform that, in addition to the normal standard functions of the CMS, integrates innovative features to create the best digital experience for the user. Thanks to artificial intelligence, Spin&Go© allows you to collect and interpret data and transform them into insights, that is, into evidence and intuitions that allow you to activate actions in real time.

• CUSTOMIZATION OF THE BACK-END TO ADAPT TO DIFFERENT EDITORIAL PROJECTS
  Display by the different users of only the fields and functions essential to the drafting of their contents. Possibility to plan editorial schedules and act on the move to make work even more effective, even in smart working.
• REDUCE TIME AND WORKLOADS WITH AI
  Suggestions of topics, titles and images for your articles. Custom users to define coded workflows divided by roles with a consequent reduction in content generation times.
• DEVELOPMENT OF DYNAMIC AND BEHAVIOR-BASED CONTENT
  Content that adapts to the type of user and the actions carried out on the site. Transversal navigation and the possibility for the user to see personalized content based on search keys, themes, tags, geolocation, etc.
• CREATE PERSONALIZED CUSTOMER JOURNEYS
  Generation of typical identities to build different navigation paths and to evaluate and develop the user's customer journey to the maximum.
• DATA INTEGRATION
  Automatic integration of data from a variety of internal and external sources, to easily manage all product, communication, marketing, etc. information.
• TRACKING
  Ability to detect every single action made by users who have logged in.
• SMART NET, COMMUNITY AND GAMIFICATION
  Different quiz formats with feedback functions. Real-time leaderboards for individuals and teams. One-on-one challenges, with selection of the opposing player and creation of a challenge with equal questions. Awarding points, bonuses and badges with different criteria including quizzes, page views, participation in forums, comments and likes obtained. Possibility to use the points obtained on the platform choose prizes from the catalog or acquire objects that can be used with game logic similar to fantasy football.
• E-LEARNING AND ONLINE TRAINING
  Possibility to create online courses by sequencing web pages that the user can browse with development times and costs 10 times lower than traditional e-learning. Different formats of verification tests with basketball from which to extract random questions and feedback texts in the correct answers. Assign scores with advanced logic. Attribution of badges, permissions and other specific features for the certification of learning levels.